What’s a typical workday like for you?
Being that we have a small staff, our days range anywhere from running around town to fittings and choosing fabrics, to sitting at the computer responding to customer requests and hand-dying fabrics in the bathtub (for photo samples only!) What’s great about running the show, however, is that sometimes we go to a movie in the middle of the day!
What’s the biggest challenge that you’ve faced?
Keeping up with all the seasons on the Fashion Calendar…it’s just so fast.
What’s the biggest risk you’ve taken?
Telling women to wear bras as clothing, and in Fall 2010 when we made some “Fetish” pieces… we were worried people wouldnt get the joke, but instead our customers embraced it and they were our bestsellers.
What’s the most fulfilling part of your job?
When we get notes from customers telling us that wearing our garments changed how they feel about themselves, or improved their sex lives. The best ones are from women who had never worn bras before they purchased from us.
What are your Valentine’s Day plans?
For Valentine’s Day we’re celebrating the five year anniversary of launching our line. On this day five years ago we had our first runway show, and its extra special cause we’re hosting the party in the original venue. The added fun part is the party theme: Trenchcoats… We do love a dress code that inspires you to wear Lake & Stars!
What’s in store in the future for The Lake & Stars?
We are developing a line of dresses based on our most popular bra styles, and we also have a video game in the works…. more on this soon!