With millions of eyes on every move she makes–and item of clothing she wears–Michelle Obama is just about the best endorsement a clothing brand can get. It’s no secret that Mrs. O has worn J. Crew on multiple occasions or that J. Crew has, as a result, seen an uptick in sales. Of course, Obama may not deserve all the credit for J. Crew’s increasing success–Jenna and co. are doing a phenomenal job–but she does deserve some and Jenna Lyons gave it to her in an interview with ABC this week.

She referred to Obama’s support of J. Crew as “the most incredible gift that keeps on giving” and referenced a “huge lift in business.” Lyons also confirmed that the Obamas do in fact pay full price for their J. Crew duds, in case you thought J. Crew was sending them as gifts:

They go to our website and they purchase just like anybody else. She acts like a customer and she has a stylist who helps her, but she doesn’t call in any special favors. They don’t ask for any discounts. It’s pretty unbelievable. … She still continues to wear the product without any help from us.

And given the perfection that was J. Crew’s fall 2012 collection, we think that will continue to happen. Speaking of which, Lyons also let spill that she was approached, on the day of J. Crew’s show (Tuesday), to do something for the Oscars. And she turned it down. “We just got asked to do something for somebody for the Oscars, literally this morning. I said, ‘When are the Oscars? Two weeks? No way.’ We can’t turn samples and make really good-quality clothes on such a tight timeline,” Lyons said. “I certainly love the idea but we’re not set up that way. If someone wants to wear a feathered skirt and a cashmere sweatshirt, then sure.”

While we may not be seeing J. Crew on the red carpet next weekend, it does sound like it could be a possibility in the future, doesn’t it? We hope so!