LONDON-“Dolly Parton mashed with Jay-Z”, read the show’s notes. Our version reads something like: the O.K. Corral has met its contemporary and much wittier match. Cowboy-on-horse prints, eclectic 10-gallon hats, urbanized Doc Martens and a soundtrack of hip-hop classics including a funky version of “Sweet Home Alabama”, all served to drive the point home.
The models, fitted with gold tassled, loafer-ized Docs, paraded down the runway in dramatic duster coats accessorized with punchy pink wide-brimmed hats. At one point a rogue photographer over-stepped her bounds and jetted out onto the catwalk, but the scene-stealing cocktail dresses came out at the perfect time, quelling the commotion in the photographer’s pit.
The collection was a spunky and playful color blast of deep forest greens, rich cherry reds, bubblegum pinks and amped-up periwinkles anchored with soft grays, earthy sandstone and eggplant purples. But it was Aggugini’s nod to a more romantic side of the good ol’ Wild West days that had everyone smiling. (We’re not sure how the models could smile with those gold glitter-crusted lips, though.)
The loud cheers from a mixed bag of editorial heavyweights such as Colin McDowell, Suzy Menkes and Hilary Alexander sitting alongside style bloggers like Navaz Batliwalla (of DisneyRollerGirl) and Susie Lau proved Aggugini is going to be one of London’s designer darlings and fashion crowd favorites for years to come. Yee haw!