Norma Kamali Fall 2012: Fashion Should Be Social

Designers generally present their collections in one of two ways—strolling down the catwalk or stationary at a presentation—on a live model. After yea
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Designers generally present their collections in one of two ways—strolling down the catwalk or stationary at a presentation—on a live model. After yea
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Designers generally present their collections in one of two ways—strolling down the catwalk or stationary at a presentation—on a live model. After years of reporting on fashion we’ve just come to expect this, but with Norma Kamali perhaps we shouldn’t have. In all fairness, the sassy 66-year-old designer is anything but typical. “I’ve been doing this so long that I’m not as impressed with runway as I would be if I were just starting out,” Kamali told us. “How can you beat this? There are 3-D films playing (on the walls). Why would I want to do a fashion show? This is so much more fun.”

Translation: Kamali again traded live catwalk queens for a much cooler crew of 8-foot tall cardboard ‘glamazons,’ which showcased this season’s sixty-four looks consisting of lots of black and red, and plenty of polka dot, houndstooth, and leopard prints. As for the 3-D reference, Kamali gave guests a visual taste of the clothing (along with each model’s personality) in the form of several video installations which played on either ends of the room; each model was filmed frolicking about while being photographed for her glamazon pose…

Trust us when we say, you almost had to be there to appreciate the allure of Kamali’s forward-thinking ways. “What I love about fashion right now is the new technology,” Kamali explained. “The Internet is really changing the way we do everything, and in the future the majority of the way we buy clothes will be online. It’s a matter of communicating through social networking that will enable you to see if I’m authentic or not, and if you connect with me and with what I do.”

And what does she do best? Reinvent her own personal wheel, which explains the ‘Antiques Of The Future’ overall theme for her A/W12 Kamali Kulture collection. “The styles in my world are about being timeless,” she shared. “In fact, those styles over there are the exact styles that I designed in 1974, so they’re already proven to be ‘antiques of the future,’ because you can’t tell what year I designed them.”

When asked what part of her fall offering she was most proud of, Kamali had this to say: “The fact that they’re under $100 makes me feel really good, and the fact that each piece is available from size 0 to 18 makes me feel even better,” she concluded. “I can include every woman—no one is excluded. Everyone has access.”

Photos: IMAXtree