Move over, PETA. There's another group targeting the fashion industry.
I guess we should have seen this coming. Occupy Wall Street is looking to cause a stir at the parade of all things one percent that is fashion week. They're organizing as we speak to march from Liberty Plaza to Lincoln Center, where they will, according to their website, "raise awareness of the 1% Structures behind the Fashion Industry through a direct action of art, cosmetics & an #OccupyWallStreet fashion show." They'll also march to Calvin Klein's show at 39th street to do something even weirder. They're calling the event #OccupyFashion. And while we can understand their cause, we're not so sure it's going to work. Read on.
At the first Calvin show, which takes place at 2pm, they plan to convince exactly 99 attendees to put on dripping red eye makeup before walking into the venue. The makeup is meant to show solidarity with those pepper sprayed at a UC Davis occupation last year. The thing is, no one is going to do that. For a million reasons. People go to fashion shows like Calvin Klein because their job most likely, in some way, involves promoting and/or selling the brand's clothes. They also probably wouldn't even be let in. So, when that fails, Gawker reports that the occupiers will somehow "close down" the three o' clock show.
While OWS's plan might be a little misguided in that it doesn't totally take into consideration the nature of fashion people, it will definitely be interesting to see what goes down and what kind of awareness it raises, if any. Rest assured we will be on the front lines and will report back what happens--with photos--later today!