Oscar de la Renta Fall 2012: A Youthful Approach with Social Media Savvy

This year's Oscar de la Renta show, held once again at an industrial space on W.42nd St. rather than his old home on the UES (is this the new permanen
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Leah Chernikoff
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This year's Oscar de la Renta show, held once again at an industrial space on W.42nd St. rather than his old home on the UES (is this the new permanen
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This year's Oscar de la Renta show, held once again at an industrial space on W.42nd St. rather than his old home on the UES (is this the new permanent home of Oscar?), had an undeniably youthful edge. One candy colored confection after another, dresses were short and girly with little puff skirts and fitted tops. The silhouette is a favorite of fashion It-girls like Alexa Chung and the Fanning sisters and a bit of a departure from Oscar's classic lady-who-lunch suits (though those were there, too). I could picture look after look on Elle Fanning--a frosty blue jewel-printed puff skirt paired with a buttoned up matching blouse, or a simple '60s funnel neck mod mini embroidered with massive pearl pendants.

Another sign Oscar, who is almost 80, is catering to the younger set? He's sourcing for inspiration for his resort collection via social media. A sticker on the folder containing our line sheets announced "#theboard"--a digital mood board created by submissions culled from the iPhoned masses. It's up and running now and de la Renta's already got a lot to get inspired by. It's a really clever move--social media is becoming more and more about image sharing--that we have to imagine was dreamed up by de la Renta's on-it PR team helmed by the gorgeous Erika Bearman (@OscarPRgirl) who also deserves credit for creating the funniest #shitfashionpeoplesay spin off.

Of course, it wouldn't be Oscar without some dramatic evening wear. The last three looks had massive tulle ball skirts that touched either side of the runway and screamed PRINCESS, while an ice blue form fitting floor-length number prompted Rachel Zoe to turn around to her husband and mouth, "So pretty!" And it was.

Photos: IMAXtree