New York Fashion Week is already underway and we can’t wait to see what designers have in store this season. Thanks to the fashion industry’s growing embrace of technology, you no longer have to wait for tomorrow’s WWD, or even until daily highlights of runway pictures and reviews are posted online tonight–all you have to do is tune into live video feeds, Twitter, Tumblr, etc., to get in on the action for yourself.
Live video feeds of fashion shows began popping up several years ago, but it wasn’t until the Fall 2011 shows that fashion houses really began to take advantage of live streaming capabilities. Spring 2012 brought even more live video feeds to fashion aficionados at home with the development of runway-specific live stream hosting sites.
Organizations such as Made (the newly rebranded MAC & Milk Studios), First Comes Fashion and YouTube’s “Live From the Runway” channel will all be streaming videos of fashion shows as they happen, down to the very last strut, giving viewers at home a front row seat (from their computers, of course). PR powerhouse KCD has launched a digital fashion show platform and will be streaming Prabal Gurung’s inaugural lCB collection for Onward Kashiyama to members of the press and store buyers, retaining a certain level of exclusivity.
In addition to live runway footage, designers have been experimenting with ways to increase the hype surrounding their shows. Last season, mere hours before their menswear show at London Fashion Week, Burberry announced that they would be doing a “Tweetwalk,” in which pictures of runway looks were posted to the Burberry Twitter account moments before the models hit the runway. Coupled with a live video feed, it was as if Burberry had given the best seat in the house to devotees at home.
This season, Diane von Furstenberg will be treating fans to backstage video clips of beauty previews and interviews with the DVF creative team, as well as the designer herself, all of which will be posted to the brand’s Facebook and Twitter accounts. As to how other designers will be playing with social media, we’ll just have to wait and see.
The fashion industry’s slow growing digital presence bodes well for those stuck at home, school or the office during the coming month. Click through for tips and tricks to give you an insider’s experience at NYFW – if we didn’t know any better, we’d think we were sitting front row!