Rachel Zoe Expands Brand, Launches Her Own Production Company--Is This the end of The Rachel Zoe Project?

Rachel Zoe may have had that baby, but her growing empire shows no signs of slowing down. From her successful clothing line to her reality television and overall stardom, Zoe has become more than just a stylist (honestly, how much styling could she really be doing these days?) Today's WWD, the paper that gave her first collection a sizable spread, chronicles her latest projects. Television is definitely in the cards, but not in the way you might expect.
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Rachel Zoe may have had that baby, but her growing empire shows no signs of slowing down. From her successful clothing line to her reality television and overall stardom, Zoe has become more than just a stylist (honestly, how much styling could she really be doing these days?) Today's WWD, the paper that gave her first collection a sizable spread, chronicles her latest projects. Television is definitely in the cards, but not in the way you might expect.
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Rachel Zoe may have had that baby, but her growing empire shows no signs of slowing down. From her successful clothing line to her reality television and overall stardom, Zoe has become more than just a stylist (honestly, how much styling could she really be doing these days?)

Today's WWD, the paper that gave her first collection a sizable spread, chronicles her latest projects. Television is definitely in the cards, but not in the way you might expect.

For one, her clothing line now has a New York showroom and two new categories for fall 2012 (seen above): "cold weather accessories" and, not surprisingly, art deco-inspired costume jewelry, which Neiman Marcus and Bergdorf Goodman will launch exclusively--a big coup for the relatively new label. Also interesting--the cold weather accessories will come in both real and faux fur. Apparently, the line has exceeded sales expectations and will be in 350 to 400 doors this year.

As for the fate of The Rachel Zoe Project? The show has not been picked up for a fifth season and was not filming when WWD visited the studio. So, that doesn't sound very promising. But does Rachel Zoe need the exposure of her show for continued success? “It’s been four seasons, it’s in 20 countries," Rachel told the trade. "Businessmen watch it, bankers, I get a lot of hits from a lot of different demos. So do I need it? I don’t know. After four years, maybe there’s something to be said for starting something new.”

More on that 'something new': Rachel Zoe, who has an executive producer credit on The Rachel Zoe Project, will be expanding that role with her own television production company "Rachel Zoe Productions," even if her own reality show ceases to exist.

So, it sounds like that fortune cookie-esque tweet she notoriously retweeted last month may have been at least half true. Our questions for Ms. Zoe: Where is that children's clothing line and are you giving Jeremiah enough work?