SUNO Fall 2012: A Little Military, A Little Fun

In their fifth season, SUNO has managed to keep the buzz alive, evidenced from the industry bigwigs who sat front row (Sally Singer, Meredith Melling Burke, and Nicole Phelps). How do they do it? Probably because unlike many other young brands, SUNO doesn't strive to be super serious. Max Osterweis and Erin Beatty are A-OK with having a little fun. Case in point: SUNO's signature inventive patterns were given names like, "Swirly Eyes Combo," "Ziggy Stripes," and "Spikey Roses," and they were vibrant, bold and yes, just plain fun. Even better were some black bejeweled dresses for evening that worked all the more for being borderline tacky. To contrast these kooky motifs was an overarching military theme, which was reflected in stiff shouldered jackets, tops buttoned to the neck, and double breasted blazers. Just to make sure everyone got the military references, MIA's "Bad Girls" blasted over the soundsystem, probably the first time of many this song with play alongside a runway show this week.
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In their fifth season, SUNO has managed to keep the buzz alive, evidenced from the industry bigwigs who sat front row (Sally Singer, Meredith Melling Burke, and Nicole Phelps). How do they do it? Probably because unlike many other young brands, SUNO doesn't strive to be super serious. Max Osterweis and Erin Beatty are A-OK with having a little fun. Case in point: SUNO's signature inventive patterns were given names like, "Swirly Eyes Combo," "Ziggy Stripes," and "Spikey Roses," and they were vibrant, bold and yes, just plain fun. Even better were some black bejeweled dresses for evening that worked all the more for being borderline tacky. To contrast these kooky motifs was an overarching military theme, which was reflected in stiff shouldered jackets, tops buttoned to the neck, and double breasted blazers. Just to make sure everyone got the military references, MIA's "Bad Girls" blasted over the soundsystem, probably the first time of many this song with play alongside a runway show this week.
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In their fifth season, SUNO has managed to keep the buzz alive, as evidenced by industry bigwigs who sat front row (Sally Singer, Meredith Melling Burke, and Nicole Phelps). How do they do it? Probably because unlike many other young brands, SUNO doesn't strive to be super serious. Max Osterweis and Erin Beatty are A-OK with having a little fun.

Case in point: SUNO's signature inventive patterns were given names like, "Swirly Eyes Combo," "Ziggy Stripes," and "Spikey Roses," and they were vibrant, bold and yes, just plain fun. Even better were some black bejeweled dresses for evening that worked all the more for being borderline tacky. To contrast these kooky motifs was an overarching military theme, which was reflected in stiff shouldered jackets, tops buttoned to the neck, and double breasted blazers. Just to make sure everyone got the military references, MIA's "Bad Girls" blasted over the soundsystem, probably the first time of many this song with play alongside a runway show this week.

There were a lot of high notes during the show, like SUNO's first foray into coats and knits, but there were also some mediocre ones, like a bright printed jumpsuit that was not nearly as inventive as the last look, a hard-edged leather trimmed top and skirt. The jewelry was the fruit of a collaboration with Pamela Love, while Nicholas Kirkwood was responsible for the shoes, which, by the way, were just perfect. Socks with stilettos forever!