Do we think author Stieg Larrson expected his heroine, Lisbeth Salander, to become a style icon? Um, no. Probably not.

Months before the release of The Girl With the Dragon Tattoo, Rooney Mara appeared on the cover of W magazine in all her abrasive, bloody, confrontational glory. That was back in July, and the hype machine has been working hard ever since to not only promote the film, but promote a red carpet existence for Mara where reality meets fiction. Mara has been so deliberately styled these past few months to emulate Lisbeth–or at least her darker side–that it’s tough to know where the actress begins and the character ends. In her November Vogue interview, she claimed that “before, I dressed much girlier,” so it looks like, along with the rest of the world, she’s been bitten by the dragon (tattoo).

Trish Summerville, costume director of the American version of the film, designed a 30 piece collection for Swedish retailer H&M late last year. Meanwhile, Riccardo Tisci’s recent haute couture outing for Givenchy looks to be made for Rooney (or should we say Lisbeth?), and we definitely expect her to show up at the Oscars in one of those dresses (nose ring optional). And was it just us, or did every model at Versace look a little like Lisbeth? There are two more films still to be released in the series, and the dark, monotone color palette with a penchant for leather is something we’ve seen a lot in the styles of models off duty, and as a result we anticipate the influence from this film has long limbs and tons of stamina.