He may not be playing in the Super Bowl this Sunday but Denver Broncos’ QB Tim Tebow still has plenty of opportunity to show off his, um, talents with a new gig as the face of Jockey Underwear, reports The Huffington Post.

But unlike male hussies David Beckham and Jim Palmer that came before him, devoutly Christian Tebow is keeping it pure of heart and won’t be dropping his pants for the new campaign. “Some things are better when left to the imagination,” Mo Moorman, public relations director for Jockey International, said. Well, sure, except for maybe when the thing being left to the imagination is, you know, the product you’re trying to sell.

“If you’re not going to show the product, then how is the campaign going to work? You are either selling underwear or you’re not,” agreed marketing expert Stephen Bender.

But apparently the problem is not with Tebow–it’s with us. Michael Kleinmann, editor-in-chief of The Underwear Expert (yes, such a publication exists), told HuffPo that “it’s the public’s discomfort with a man in underwear that has kept Tebow zipped up.”

“I don’t know why everyone is so scared of men in underwear,” Kleinmann said. “Choosing a guy that people can relate to–a man’s man–is good, but even he walks around his house in his underwear… People just need to relax and stop being afraid.”

Bulge or no bulge, Tebow is already a “lightning rod” for the brand, boosting sales significantly, according to Chief Marketing Officer Dustin Cohn.

Still, we miss the old Jockey ad days. Don’t you? Also, no Tebowing in the ads?