The 11 agencies, including big-names like Elite, Premier Model Management Storm and Next, have signed up for a no tolerance policy on tanning beds, in support of Cancer Research UK’s R UV UGLY campaign, which aims to raise awareness of the health risks associated with tanning salons.
“Supporting this campaign makes perfect sense as the well-being of our models is of paramount importance and we take a serious approach to their health,” Sarah Doukas, Managing Director of Storm Model Management said.
“We hope that this will help to send out a strong message to young girls and guys that sunbeds will have a negative impact on their appearance,” Michelangelo Chiacchio, the CEO of Elite Model Management London, added. Indeed, creating healthier practices and standards for models helps to promote awareness among the general population, who look to models as the ideal in beauty and health.
And besides, you know, causing cancer, it’s no secret that the use of tanning beds can seriously speed up the aging process–something models and their agencies no doubt want to avoid. “Using sunbeds can make your skin coarse, leathery and wrinkly,” Chris Lunn, SunSmart campaign manager at Cancer Research UK said.
The UK has already made strides in creating a healthier working environment for models–ensuring models are above the age of 16, and promoting greater awareness of eating disorders–and this is certainly another positive development. However, the U.S. has not been as successful so far, and in the recent buzz surrounding the CFDA’s health initiative guidelines, the use of tanning beds was not mentioned. Do you think American modeling agencies should ban the use of tanning beds?