A Grocery Store Censored Jessica Simpson's Pregnant, Naked Elle Cover

We can now add Jessica Simpson to the list of censored magazine cover stars. Apparently someone feels that her naked, pregnant Elle Cover isn't suitable for all audiences. Someone sent Jezebel this photo of the glossy on a newsstand in an Arizona grocery store behind a piece of cardboard that covers everything but Simpson's face with "PLEASE DO NOT REMOVE CARDBOARD" scrawled on it. Is that really necessary?
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We can now add Jessica Simpson to the list of censored magazine cover stars. Apparently someone feels that her naked, pregnant Elle Cover isn't suitable for all audiences. Someone sent Jezebel this photo of the glossy on a newsstand in an Arizona grocery store behind a piece of cardboard that covers everything but Simpson's face with "PLEASE DO NOT REMOVE CARDBOARD" scrawled on it. Is that really necessary?
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We can now add Jessica Simpson to the list of censored magazine cover stars.

Apparently someone feels that her naked, pregnant Elle cover isn't suitable for all audiences. Someone sent Jezebel this photo of the glossy on a newsstand in an Arizona grocery store behind a piece of cardboard that covers everything but Simpson's face with "PLEASE DO NOT REMOVE CARDBOARD" scrawled on it. Is that really necessary?

No. Sure, she is naked, but nothing is showing. Jezebel points out that she isn't revealing any more skin than, say, a Sports Illustrated Swimsuit Issue cover star, arguing that it's the pregnant-ness with which this particular Arizona grocery store has taken issue. Maybe, or maybe it's because her boobs and butt are also there and technically not covered by clothing. Maybe shoppers complained.

It may be worth pointing out that Elle put out two Jessica Simpson covers: one where she's wearing nothing and one where she is wearing a red dress. We assumed the nude was only for lucky subscribers and the clothed one for newsstands; though, apparently that was not the case! Regardless, by shooting a clothed cover at all, perhaps Elle anticipated this kind of situation?

When Demi Moore posed nude and pregnant in exactly the same pose on Vanity Fair in 1991, people were shocked and many retailers censored it. 20 years and countless copycat celebrity poses later, it seems odd that people still have a problem with it.

As far as we know, this is an isolated incident. And commenters have reported seeing the cover, uncensored, elsewhere.

Do you think J Simps should be covered up?

Update: Elle has given us the following statement:

We’ve received an overwhelmingly positive response to Jessica Simpson’s cover. She’s celebrating her body during this joyous time in her life and we couldn’t be happier for her.