Were you looking for a pair of men’s Abercrombie & Fitch-style cargo pants at a reasonable price? Look no further than Abercombie-and-fitchoutlet.com, selling these counterfeit cargo shorts in a charming “N****r brown” shade.
The site looks almost exactly like the official Abercrombie & Fitch site, but questionable grammar and clunky phrasing in the e-store’s “About” section suggested that English might not be the first language of the site’s administrators.
With Abercrombie’s unfortunate past of racially insensitive tees and their infamous look policy for employers (cornrows are deemed “extreme” and “unacceptable”, according to official company documents–I know this because I worked at Hollister), we didn’t think they’d be pleased to learn that this particular site is associating their name with these offensively described pants, copyright issues aside.
The site, is, of course, in no way affiliated with Abercrombie and Fitch. We reached out to the retailer and they’ve provided us with the following statement:
The website, “www.abercrombie-and-fitchoutlet.com”, is in no way affiliated with Abercrombie & Fitch and in any event, we do not condone racist language. This is a counterfeit website and we have initiated legal proceedings to shut it down.
We thought it was strange that none of the other brown clothing items on abercombie-and-fitchoutlet.com are named “n-word brown,”– they’re just regular ‘ol brown. We thought maybe this unfortunate nomenclature was a translation issue. Perhaps the (we’re guessing) Chinese people who run the site didn’t realize how inflammatory the “n-word” is, or understand the ugly history behind it. Our suspicions were (partially) correct–Gawker is reporting that the translation software used by a few Chinese manufacturers uses the n-word as a translation for “dark brown.” This is most likely the issue in this case.
When we talked to “Chris,” the online customer service rep at www.abercrombie-and-fitchoutlet.com, he apologized several times on the company’s behalf (instead of actually answering our questions) for “the matter,” and promised us the pants would be renamed within 12 hours (so, you know, they’re still up there). When we asked “Chris” if he was aware of the meaning behind the n-word, or if he “knew any people the same color of those pants,” he stalled.
Click through to read our riveting conversation with “Chris.”