Well, that’s one way to get attention! Up-and-coming accessories label ADEEN tapped gender-defying, utterly gorgeous model Andrej Pejic to star in their latest campaign. Needless to say, the company does not shy away from controversy and their latest campaign lives up to their boundary-pushing rep, which features Pejic styled as a woman, wearing a revealing bathing suit and a cap that says “cunt.” Inexplicably, shirtless dudes wearing balaclavas smile from the background.
According to its website: “The C*NT hat pays homage to RuPaul in general and the message from his show, Drag Race, that one must always have Charisma, Uniqueness Nerve and Talent!” Sounds about right for Andrej.
The NYC-based label is still in its nascence, but it’s certainly building a reputation for offbeat, quirky, and sometimes envelope-pushing accessories, including a line called “Assman,” which features an array of products–from rings to underwear–made to resemble a pink butt, as well as fitted snapback caps outfitted with metal fangs on the brim and plastic eyes.
Controversy aside, we have to say Pejic looks unbelievably hot (as usual).
See the full campaign and video below. What do you make of it?