First Look: Alberta Ferretti for Macy's, the Complete Collection

Just in time for wedding and prom season, Alberta Ferretti has cooked up a roster of perfect dresses--at prices we can afford--for Macy's Impulse line. From a pretty maxi frock with braided straps, to a super-hot one-shouldered evening gown, there's seriously a dress for every occasion under the sun--and more. Ferretti also designed a handful of easy everyday pieces like open knit sweaters in cream and navy, and floral and lace tops. We saw part of the collection last night at the line's launch party and we have to say, the pieces looked even more high-end and pretty IRL. The collection won't hit stores until April 17, but you can see the whole thing right here and now--All the better to scope out your must-have purchases. Click through to see the full Alberta Ferretti for Macy's Impulse collection.
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Just in time for wedding and prom season, Alberta Ferretti has cooked up a roster of perfect dresses--at prices we can afford--for Macy's Impulse line. From a pretty maxi frock with braided straps, to a super-hot one-shouldered evening gown, there's seriously a dress for every occasion under the sun--and more. Ferretti also designed a handful of easy everyday pieces like open knit sweaters in cream and navy, and floral and lace tops. We saw part of the collection last night at the line's launch party and we have to say, the pieces looked even more high-end and pretty IRL. The collection won't hit stores until April 17, but you can see the whole thing right here and now--All the better to scope out your must-have purchases. Click through to see the full Alberta Ferretti for Macy's Impulse collection.
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Just in time for wedding and prom season, Alberta Ferretti has whipped up a collection of perfect dresses--at prices we can afford--for Macy's Impulse line.

From a pretty maxi frock with braided straps, to a super-hot one-shouldered evening gown, there's seriously a dress for every occasion. Ferretti also designed a handful of easy everyday pieces like open knit sweaters in cream and navy, and floral and lace tops. We saw part of the collection last night at the line's launch party and we have to say, the pieces looked even more high-end and pretty IRL, although that may have had something to do with the fact that the looks were styled with live doves in birdcages, and set against a blooming cherry blossom tree.

The collection won't hit stores until April 17, but you can see the whole thing right here and now--All the better to scope out your must-have purchases.

Click through to see the full Alberta Ferretti for Macy's Impulse collection.