What’s a typical workday like for you?
I am all over the place. I feel like a mad scientist when developing a collection, which is a three to six month process, so it really depends on what part of the process I’m in. I could be researching, gathering information, references and colors; incorporating textures, developing new sewing techniques, creating the perfect color palette for the season. I’ll have pots of dye boiling, an inspiration wall with hundreds of notes and swatches on every inch of the table. I guess I can describe a typical workday as a creative commotion.
What’s the biggest challenge that you’ve faced?
Being a very small start-up company is a challenge in itself. Having to do everything from sampling to production, to developing and billing, between two people is very difficult, especially when you want to maintain a balanced social life.
What’s the biggest risk that you’ve taken business-wise?
Leaving fashion has been the biggest risk I’ve taken. Fashion was my form of identity, which I studied and worked on for years, and to leave it for something totally new where I was inexperienced was a risk. Luckily, I was able to take skills from fashion and apply them to jewelry design.
What’s the most fulfilling part of your job?
Seeing a beautiful girl walking down the street wearing one of my pieces, or seeing something I made on the cover of a magazine is definitely the most fulfilling part of my job. It makes the whole process worth it.
Who is your dream customer, living, dead, or imaginary?
The woman who wears my creations is a true magpie. She loves all things shiny and fancies bold colors.
What do you see in store for you brand in the future?
I see my brand improving with every season that goes by, and expanding into perhaps a Mr. Arizaga line, which will include accessories for men. I’ve also been playing with the idea of starting a children’s line at a contemporary price-point.