Isabel Marant Fall 2012: Westward Expansion and E-Commerce on the Horizon

PARIS--Isabel Marant raked in $82.9 million in sales last year and has plans to open six new stand alone boutiques by the end of next year in Hong K
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Leah Chernikoff
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PARIS--Isabel Marant raked in $82.9 million in sales last year and has plans to open six new stand alone boutiques by the end of next year in Hong K
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PARIS--Isabel Marant raked in $82.9 million in sales last year and has plans to open six new stand alone boutiques by the end of next year in Hong Kong, Seoul, Tokyo, Paris, London and Los Angeles, according to a report in WWD. It's not surprising, considering the queen of Parisian cool has quite the knack for creating each season's "it" item (see: this year's Willow wedge sneaker and its countless knockoffs).

Devotees of the brand, which include the A-list roster of models who walked in the show (including Carmen Kass, Anja Rubik, Joan Smalls, Arizona Muse, and the list goes on), won't be disappointed with fall's Western-inspired offerings. Because somehow, Marant makes cowgirl floral embroidered silk button downs look insanely cool. Part of that cool-factor has to do with those models who wear her clothes both on the runway and off. (We overheard a story about one photographer who said he couldn't tell when Marant's models were in first looks because they all come to the show wearing Marant to begin with).

We're calling the cropped embroidered jeans as well as the studded cowboy boots as next season's ubiquitous must-haves. Long sleeved minis in frilly lace, fringed suede and cut-out leather should do well, too. According to WWD, e-commerce is a priority for the brand. It's about time.

Photos: Imaxtree