From Haute Couture to…soda cans? Apparently so.
Jean Paul Gaultier has just been named Creative Director at Diet Coke (taking over from Karl Lagerfeld) and as such he’ll be designing a “limited edition collection of show-stopping bottles and cans,” as well as developing online content, retail concepts and ad campaigns, according to the brand’s press release.
His first project for the brand is a series of three short films, called “The Night & Day Serial Designer,” which sees JPG in a variety of roles from therapist to journalist and even private detective. Unlike past guest Diet Coke designers, he’ll be the first to appear in films for the brand, the Telegraph is reporting.
In the first installment of the series, which premiered today, Gaultier helps one of the Diet Coke girls–a tiny puppet doll–with her dance routine, and, naturellement, also gives her some hands-on attention (literally) when it comes to her wardrobe. The result is some of the coolest doll clothes we’ve ever seen. Also: One of the strangest designer collabs we’ve seen. But hey, if anyone can pull it off, it’s JPG.
Watch the full video below, and look for the second and third installments of the series on March 9th & 10th, respectively.