Move Over Azealia Banks' "212": This is Fashion's New Anthem

PARIS--People in Paris are still talking about the Rick Owens show. Not about the clothes, or even the fire on the runway, but the soundtrack. It wa
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Leah Chernikoff
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PARIS--People in Paris are still talking about the Rick Owens show. Not about the clothes, or even the fire on the runway, but the soundtrack. It wa

PARIS--People in Paris are still talking about the Rick Owens show. Not about the clothes, or even the fire on the runway, but the soundtrack. It was Zebra Katz' "Ima Read" and everyone over here is obsessed. It's starting to make Azealia Banks' "212" seem in the distant past (though Banks follows Zebra Katz on Twitter so maybe they're all BFFs).

After the Rick Owens show on Thursday night I had dinner with Emily Weiss from Into the Gloss who already knew all the words and sacrificed the exorbitant international data fees to show me the video for the song on her iPhone. Tommy Ton was one of the first people to ID the track on Twitter, writing "BEST SOUNDTRACK EVER." And to make it really official, Derek Blasberg, king of the fashion scene, has crowned it "the song of #PFW" noting that "it’s the anthem in the Harper’s Bazaar car, the V magazine team knows every single word, Vogue Japan’s Anna Dello Russo just likes saying the word 'bitch' over and over again, and W magazine’s Edward Enninful will sing it to complete strangers."

Click through to see it play at Rick Owens' show.