The Obama campaign is boldly going where no other campaign has gone before: Nail polish!
Nail art/political enthusiasts can now show their support for Obama’s reelection campaign by painting their nails red, white and blue with the campaign’s official nail polish set, which comes in a tidy case complete with Obama logo.
According to Politico, the set cost around $10,000 for the campaign to develop in collaboration with nail guru Richard Blanch of Le Métier De Beauté, and will retail for $40 for the trio and collectable bag. The set was created as part of Anna Wintour’s “Runway to Win” campaign event.
No doubt some of Obama’s critics will scoff at the amount spent on the polish. Politico notes that providing campaign merch like this is “one way of keeping low dollar supporters engaged with the campaign and driving up overall contribution numbers. It’s part of how the Obama campaign can truthfully say that 97.7 percent of February’s contributions were small donors, even as big donors maxing out at $35,800 are the real fundraising goldmine for the campaign.”
All we can think of is the nail art potential here. Of course…someone’s already thought of that.