To celebrate 30 years of Guess, the denim brand has hired back one of its most iconic faces, German supermodel Claudia Schiffer, as well as photographer Ellen Von Unwerth, for a nostalgic black & white ad campaign that recalls those from the early ’90s which helped launch Schiffer’s career. Since Guess ads are some of the most memorable and iconic around–perhaps more so than the clothes–the brand is wisely making their 30th anniversary all about those supermodel stars with a capsule collection inspired by Schiffer and fellow Guess girls.
According to WWD, the 15-piece collection includes the kinda cute daisy print jeans seen above, bedazzled tees with Line Gost and Anna Nicole Smith on them, and jeans with a cut-off waistband (could that trend be on its way back?). Guess is also planning on airing TV commercials internationally and behind-the-scenes videos in taxi TVs (we’ll be watching).
The whole ’90s nostalgia thing shows no signs of slowing down and is mysteriously relevant even to those too young to have experienced the ’90s the first time around, so we think this campaign couldn’t have come at a better time. We don’t even need to mention the fact that, at 41, Schiffer still looks amazing. And, with that teased hair and dark eye makeup, perhaps more Brigitte Bardot-esque than ever?
Click through to see more images of the campaign. What do you think?