For those of you who wanted everything from Phillip Lim's perfectly wearable spring 2012 collection, we have bad news for your bank account: the company just launched e-commerce for the first time and it's all there--including the harder-to-find categories like accessories and men's.
Ecommerce is one component of a total redesign of Lim's website, developed by King and Partners, whose clients include Jack Spade, Thakoon, Equipment and KCD's game-changing Digital Fashion Shows. The result is super-sleek and user-friendly, all while maintaining Lim's modern-yet-soft aesthetic. Particularly cool features include a "dressing room" where you can create and style looks and "3.1 World" a Tumblr feed where you can browse news and behind-the-scenes photos and videos.
To give you even more incentive to buy their stuff, Phillip Lim is offering our readers (you) 20% off your first order. Just use this promotional code (valid through April 23): N31R5WQ67T6