You know those nights when your two best girlfriends come over and the three of you hang out in matching lingerie and do things like talk into a vintage phone, needlepoint, read books and takes sips from tiny, tiny wineglasses? No? Well then you may not relate to Victoria’s Secret‘s 1979 catalogue (VS was founded in 1977 by Roy Raymond).
Thanks to the internet gods (and a site called Retronaut), this gem recently resurfaced–and we couldn’t be happier. Besides providing a hilarious (terrifying?) look back at the hair, makeup and decor (seriously how many oriental rugs can one person own?) of yesteryear, the catalogue is an intriguing example of how much the lingerie biz has changed.
The most noticeable difference of course is the use of photoshop–or lack thereof in 1979. While the women are obviously gussied up and their poses can be unnatural and awkward, they still look real. Their faces are shiny, their boobs sag a little and in some cases you can even see their nipples peeking out form their sheer bra. In other words it’s how one might actually look if one were to don the lacy underthings being advertised. And had a penchant for piece-y updos, marabou slippers and sprawling out on chaise lounges, natch.
Another difference? The porny undertones. Or is that just us?
Click through to see the whole catalogue.