BCBG's Max Azria Is Being Sued for $220 Million Over Playboy Condom Deal Gone Wrong

Max Azria has gotten himself into a pretty sticky situation. According to TMZ, BCBG's chairman is currently being sued for $220 million--and the case has nothing to do with handbags or bandage dresses. Jimmy Esebag, some dude who has apparently deep ties with Playboy, filed suit against Azria over a deal gone bad to market Playboy-branded condoms at Wal-Mart. Bet you didn't see that coming. According to Eseberg's suit, Azria made false promises that he could "move any mountain he wanted to make the venture work," when, in fact, Wal-Mart passed on the deal. But that's not all Azria apparently said. Eseberg claims that Azria has said some pretty absurd/hilarious things:
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Max Azria has gotten himself into a pretty sticky situation. According to TMZ, BCBG's chairman is currently being sued for $220 million--and the case has nothing to do with handbags or bandage dresses. Jimmy Esebag, some dude who has apparently deep ties with Playboy, filed suit against Azria over a deal gone bad to market Playboy-branded condoms at Wal-Mart. Bet you didn't see that coming. According to Eseberg's suit, Azria made false promises that he could "move any mountain he wanted to make the venture work," when, in fact, Wal-Mart passed on the deal. But that's not all Azria apparently said. Eseberg claims that Azria has said some pretty absurd/hilarious things:
Photo: Getty

Photo: Getty

Max Azria has gotten himself into a pretty sticky situation. According to TMZ, BCBG's chairman is currently being sued for $220 million--and the case has nothing to do with handbags or bandage dresses.

Jimmy Esebag, some dude who has apparently deep ties with Playboy, filed suit against Azria over a deal gone bad to market Playboy-branded condoms at Wal-Mart. Bet you didn't see that coming.

According to Eseberg's suit, Azria made false promises that he could "move any mountain he wanted to make the venture work," when, in fact, Wal-Mart passed on the deal. But that's not all Azria apparently said. Eseberg claims that Azria has said some pretty absurd/hilarious things:

"I have a relationship with everybody. I am Max Azria. People are happy to have lunch with me. Anybody in America. Even the President of America ... I can sell anything to everybody."

"I am the owner of this company. Only God and me. We have to talk."

"I want to tell you $2,000 is the tip that I give to restaurants..."

"The money is nothing. If he need a million dollars, I give him a million dollars."

Less funny to come out of the TMZ report is the revelation that the reason Walmart passed on the rubbers deal was because some of BCBG's clothes were found to contain "dangerous levels of lead." Say what?

We reached out to BCBG for comment and, understandably, the company had a lot to say about the claims. "The unrelated mention of BCBG’s clothing lines allegedly containing dangerous levels of lead is completely inaccurate," a spokesperson for the company wrote.

The spokesperson also noted that "Mr. Esebag has been sued for fraud by other business partners in relation to Playboy condom deals," and that "Max was victorious in a prior arbitration relating to this matter, and we are confident he will also be victorious in the present lawsuit." In other words, dude is shady.

As for those, ahem, colorful quotes from Azria? The company isn't denying he said them but that they "have been completely taken out of context." We wonder what the context could be for saying the President would want to have lunch with you but anyway...