Bernard Arnault to Invest In Former Dior Candidate Maxime Simoens

Twenty-seven year old French designer Maxime Simoens may not be going to Dior anytime soon, but LVMH CEO Bernard Arnault may still be courting him for something. WWD's Miles Socha is reporting that Arnault is investing in Simoens' eponymous label, which is only two years old. Quite a departure from Arnault's recent targets like Bulgari and Hermès.
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Twenty-seven year old French designer Maxime Simoens may not be going to Dior anytime soon, but LVMH CEO Bernard Arnault may still be courting him for something. WWD's Miles Socha is reporting that Arnault is investing in Simoens' eponymous label, which is only two years old. Quite a departure from Arnault's recent targets like Bulgari and Hermès.
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Getty

Twenty-seven year old French designer Maxime Simoens may not be going to Dior anytime soon, but LVMH CEO Bernard Arnault may still be courting him for something. WWD's Miles Socha is reporting that Arnault is investing in Simoens' eponymous label, which is only two years old. Quite a departure from Arnault's recent targets like Bulgari and Hermès.

Arnault is also the Chairman of Christian Dior, with whom Simoens was said to be in talks just a few weeks before Raf Simons was announced as John Galliano's successor. The WWD article suggest that Arnault intends to "keep an eye on" Simoens for future openings at some of LVMH's other big houses.

Rumors of Simoens' negotations with Dior were reported the same day he showed his first and last collection for French fashion house Leonard. He said his departure from Leonard would leave him “free to concentrate on new projects.” Even if that project isn't Dior, he's getting a pretty sweet deal for his label, which he shows at Paris couture week. If there's anything significant to be gleaned from this acquisition it's that Simoens is definitely one to watch.