General Idea
“Showing my collection in New York since 2006 has completely changed my business and in some ways I have managed to develop a wider range for the collection,” said Choi Bum Suk of General Idea. “Before New York, I was selling in three countries and after that first show there I expanded to 15 in one season.”

Mr. Choi’s personal style (he was wearing an old drawn-on army jacket and black jeans) is a mixture of vintage and streetwear–and this is reflected in his collection and his brand. For this fall, he focused on the leisure clothes worn by athletes after a game–like a dark green plaid wool coat with orange leather sleeves worn with gray sweat pants.