Major shakeups have gone down on Elle.com‘s editorial side. Everyone’s jumping ship! As a few media outlets have already reported, Keith Pollock, Elle.com‘s editorial director, is leaving to become editor in chief of Du Jour–a new digital and print editorial publication launching in collaboration with Gilt Groupe. What we didn’t know until recently is that he will be bringing Elle.com’s market editor, Sydney Wasserman, and art director Stephanie Jones, with him to his new gig (Jones will be the art director, Wasserman the senior market editor). So that’s about half of Elle.com’s editorial staff right there. And that’s not all…
Britt Aboutaleb, former editor of this site and Elle.com’s fashion news editor, is not only leaving Elle–she’s leaving New York! And fashion! Sort of! She’s headed to the west coast to join Who What Wear as their first ever beauty director. “I’m thrilled to be joining the Who What Wear team,” she told us. “I’ve admired Hillary and Katherine for years and couldn’t be more excited to work with them and lead the beauty content for the company.”
While everyone at this office–and probably Elle‘s as well–is sad to see her go, it sounds like exciting things are happening at our favorite go-to celeb fashion site and Britt will no doubt be a positive addition. We’re also looking forward to seeing what Du Jour, where Pollock joins former InStyle senior editor Nicole Vecchiarelli as co-editor in chief, looks like. The multi-platform publication will be geared towards Gilt’s luxury or “top tier” members, who are responsible for spending in excess of $600 million annually, according to Market Watch. (So actually, maybe we won’t get to see what it looks like.)
So what does this mean for Elle.com? Without a doubt, all of those mentioned above had a significant hand in making Elle.com what it is today–one of our favorite magazine-affiliated fashion sites and Hearst’s most successful. There’s no word yet on who will replace them but whoever it is will have some pretty big shoes to fill!