A few examples:
- Innovative, execution-oriented marketer
- Charismatic people person
- Go-getting, analytical merchant
Most people are unable to process all the nuances of who you are immediately. They need time to learn that not only are you an innovative, execution-oriented marketer but you also are a trend-spotting, wannabe American Idol who dreams of helping the disabled and dabbles in journalism. Right, you’re already exhausted from reading that. Because, however amazing you are—it’s exhausting to learn about new people, especially if you’re interviewing hundreds. So, keep it simple: Three main points. People will remember them, most importantly, and second, the other details (i.e. American Idol and journalism) won’t dilute the clear message you are trying to get across—YOU ARE A MARKETER!
Despite what they teach you at Harvard (to be the best all-around athlete), in a workplace, I’ve learned that it’s way better to do one or two things insanely well than to be ok at dozens of things (this is unless you are a CEO). If it wasn’t the case that companies wanted you to focus, they wouldn’t create departments like technology or product that are inherently specialized. (Click through for the next point.)