Communicating The Three Words
On a resume, make sure the qualities you’re looking to highlight come across through multiple stories you tell about yourself. If you want to brand yourself as a people-manager, you might use words like “led”, “motivated” and “coached” on your resume.

You Want Your Employer to Know
Again, I know you are a nuanced, multi-talented person. But, please only bring some of that to work— and this will vary greatly based on how open your work environment in.

Examples:
- You’re a musician – check
- You’re warm and funny – bring it on
- You’re desperate for a husband – probably only appropriate at Rent the Runway
- You can’t remember what you did on Saturday night – never

Yes, I want to know the real you but don’t hurt your personal brand with unnecessary TMI.

Where revelations to your employer are helpful is when you communicate how you want to grow at the company or the other passions you’d like to pursue. I just had a lunch this week with one of our amazing PR managers at Rent the Runway where she told me she loves building company culture and making sure people are happy. Amazing! I now see this as part of her personal brand and will actively create opportunities for her to build those skills.