After explaining their process to Charlotte, Stephanie and Erin got straight to the goods and started surveying Charlotte’s wardrobe. They sifted through the racks, pulling out the items to profile that spoke to them and illustrated the subject’s personal aesthetic.

When faced with a wardrobe full of Jil Sander and perfectly perforated J.W. Anderson, where do you even start? The girls told me they look for recurring motifs in each closet: prints, pieces, colors etc. They then create “stories” from there – much like an editor does when they’re designing market pages for a magazine.

It’s not just about the designer labels for The Coveteur. In fact, the girls don’t run straight to the big names but look for the more unique, memorable items. They told me they’re really drawn to color and prints – instant eye catchers, rare gems (i.e. Chanel) and anything vintage. “When we go inside someone’s home, it’s not about showcasing that ‘it’ bag or pair of shoes that every street-style blog has snapped,” they told me, “It’s about showcasing a person’s style by curating individual pieces that speak to their unique look.”