Loomstate's Designers Bike Ride Drunk (for the Environment!), Convinced Winona Ryder To Stop Washing Her Jeans

Just in time for Earth Day on Sunday, the fashion crowd went crunchy (well, as much as they could) last night at the charity concept store Treasure & Bond in Soho when Rogan Gregory and Scott MacKinlay Hahn of eco-fashion line Loomstate took over to debut their Loomstate 321 line. This capsule line of reversible and versatile multi-colored tees, tanks and dresses fashioned from one knit, man-made fabric Tencil will appeal to the environmentally conscious, frugal and laundry-challenged alike. One of the light, mega-layered and color-blocked dresses that Rogan Gregory showed us can be worn in eight different ways. Design partners Gregory and Hahn live and breathe by their eco-conscious beliefs--incorporating them not just in their designs but also in their daily lifestyles. “To reduce my fossil fuel footprint, I ride my bike every day and I’m as healthy as I was 20 years ago,” Gregory explained to us. “Sometimes, it’s after midnight and I’ve drank like three beers. It’s kind of like, ‘Ah, I don’t want to get on the bike.’ But you get on the bike and you can feel good about it for so many different reasons.” Wait, what?
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Just in time for Earth Day on Sunday, the fashion crowd went crunchy (well, as much as they could) last night at the charity concept store Treasure & Bond in Soho when Rogan Gregory and Scott MacKinlay Hahn of eco-fashion line Loomstate took over to debut their Loomstate 321 line. This capsule line of reversible and versatile multi-colored tees, tanks and dresses fashioned from one knit, man-made fabric Tencil will appeal to the environmentally conscious, frugal and laundry-challenged alike. One of the light, mega-layered and color-blocked dresses that Rogan Gregory showed us can be worn in eight different ways. Design partners Gregory and Hahn live and breathe by their eco-conscious beliefs--incorporating them not just in their designs but also in their daily lifestyles. “To reduce my fossil fuel footprint, I ride my bike every day and I’m as healthy as I was 20 years ago,” Gregory explained to us. “Sometimes, it’s after midnight and I’ve drank like three beers. It’s kind of like, ‘Ah, I don’t want to get on the bike.’ But you get on the bike and you can feel good about it for so many different reasons.” Wait, what?
Photo: BFA

Photo: BFA

Just in time for Earth Day on Sunday, the fashion crowd went crunchy (well, as much as they could) last night at the charity concept store Treasure & Bond in Soho when Rogan Gregory and Scott MacKinlay Hahn of eco-fashion line Loomstate took over to debut their Loomstate 321 line.

This capsule line of reversible and versatile multi-colored tees, tanks and dresses fashioned from one knit, man-made fabric Tencil will appeal to the environmentally conscious, frugal and laundry-challenged alike. One of the light, mega-layered and color-blocked dresses that Rogan Gregory showed us can be worn in eight different ways. Design partners Gregory and Hahn live and breathe by their eco-conscious beliefs--incorporating them not just in their designs but also in their daily lifestyles. “To reduce my fossil fuel footprint, I ride my bike every day and I’m as healthy as I was 20 years ago,” Gregory explained to us. “Sometimes, it’s after midnight and I’ve drank like three beers. It’s kind of like, ‘Ah, I don’t want to get on the bike.’ But you get on the bike and you can feel good about it for so many different reasons.” Wait, what? “Yeah, I ride drunk all the time,” he confirmed. [Ed. note: Does he know you can actually get ticketed for that?! Don't try this at home kids.]

The Loomstate dancers (Photo: BFA)

The Loomstate dancers (Photo: BFA)

Hey, that’s serious commitment and a bevy of fashion and environmentally conscious guests seemingly felt the same way. We were there to check out the designs and take in a fashion show-slash-interpretive dance performance by a trio of seriously well-toned girls. The buffed and nimble ladies demonstrated how to transition the Loomstate 321 pieces for various activities--from sunning at the beach to quaffing champers at a sceney restaurant to busting out some choreographed dance moves to Lady Gaga in a simulated club. Later, we were quickly whisked into some private VIP back area (hey, that type of exclusion isn’t sustainable!!), where an eternally youthful Winona Ryder was happy to take a moment to chat with us. The stunning actress seriously hasn’t aged a day since Heathers (she recently modeled some H&M x Marni out in L.A.) and looked amazing in a Loomstate 321 tee under a fitted leather moto jacket. She seemed a bit discombobulated--first warmly greeting us, then asking for a moment (“I just need to fix my lipstick”) and later apologizing for being out of it because she “took the redeye in.”

We asked her to share the most earth friendly thing that she does: “Let me think,” Ryder giggled. “Maybe you should pause it [gesturing to our recorder]. I’m trying to think of the greenest things that I do. I don’t under….You mean like in my own personal? So boring. For the line? What? I’m sorry…”

A flustered Winona (Photo: BFA)

A flustered Winona (Photo: BFA)

We felt bad for flustering the jet-legged actress and backtracked to an easier question: How does she know Gregory and MacKinlay Hahn? “I’ve known them for a few years and I’m a huge fan of their designs, but also their deep commitment to the environment,” she said. “And you know they’re doing what everybody should be doing and with sustainability and with keeping it organic and I’m just excited for them. They’re great guys and the thing is so awesome. Such a great example and it’s something that you can wear eight million ways and believe me I tried them all tonight. I speak from experience.” So taking the eight-dresses-in-one in mind, how many times would Ryder wear the design before she threw it in the wash, we asked? “Well, I would have to double check with Scott because I’ve been schooled about laundry by them,” Ryder said. “I just used to do my laundry and I never thought about it. Then through them I really learned that you don’t have to wash your jeans every [day]…and it’s actually better.” So there you have it: Stars, lazy with laundry--just like us.