Marchesa may soon fall somewhere within a normal person’s range of affordability. The high-end label, which doesn’t offer a lot of options for those times when you’re not walking a red carpet or down the aisle, may soon have a contemporary offshoot. WWD says that LF USA, the U.S. subsidiary of Hong Kong-based Li & Fung (and the same company currently reviving contemporary label Vena Cava), is “said to be in talks with Marchesa about the launch of a new contemporary line” and “an announcement could be imminent.”
It’s not surprising; it was only a matter of time before Georgina Chapman and Keren Craig’s high-end label expanded to new markets beyond the red carpet. A contemporary diffusion line is practically de rigeur for any successful designer. It especially makes sense for Marchesa, a label that has great name recognition thanks to just about every celebrity under the sun wearing Chapman and Craig’s designs.
Still, it will be interesting to see how her super glamorous, decadent aesthetic translates to a lower price point and day-to-day wearability. It’s hard to imagine, but we’d envision the look being something sophisticated and pretty, but with mass appeal, like RED Valentino meets Tory Burch. We also bet this will just be the tip of the iceberg in terms of product expansion for Marchesa.