Fashionista

How to Make It in Fashion: June 21, Dream Hotel Downtown, New York

Namesake Bags and the Celebrities Who Inspired Them



Today we learned that Mulberry was releasing its newest it-accessory, the Del Rey bag, a month earlier than its original May 14 release date. The bag’s namesake, of course, is fashion darling (and critical disaster) Lana Del Rey, who hit it big (like, really, astronomically big) in late-’11/early-’12 with her lo-fi YouTube music videos and her “Gangsta Nancy Sinatra” persona. Her inflated lips and sultry gaze were plastered all over magazine covers and Tumblr accounts– and then her album came out (to subpar reception), and SNL happened (even worse), and it all kind of went downhill, at least in terms of her music career.

It got us wondering: Did Mulberry release the $1,250 Del Rey bag a month early to try and cash in on whatever’s left of LDR hysteria, or was it really just a sneaky fashion treat? The bag itself has a classic shape and design that will most-likely withstand the test of time– more than, say, the insta-Internet celeb it was named after. We couldn’t help but think about all the many It-bags that have been named after other influential stylemakers, and the stylistic links between the actual bags and their namesakes. Click through our celeb-to-bag comparison shots- from the Birkin to the Daphne- and tell us what you think– Is there actually a correlation between the designs and their namesakes? And would you carry a bag simply because of the celebrity name attached? We want to know what’s your bag, baby!



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