Nicki Minaj Is Launching Her First Fragrance

Nicki Minaj has already had a pretty successful beauty career for someone who really isn't in that industry. Her OPI nail polish collection is going strong this spring and she's just been named as the new face (with Ricky Martin) of MAC's Viva Glam lipstick. Nicki's obviously a fan of beauty in all its incarnations and hinted late last year that a fragrance was in the works. Well, it's happening now.
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Nicki Minaj has already had a pretty successful beauty career for someone who really isn't in that industry. Her OPI nail polish collection is going strong this spring and she's just been named as the new face (with Ricky Martin) of MAC's Viva Glam lipstick. Nicki's obviously a fan of beauty in all its incarnations and hinted late last year that a fragrance was in the works. Well, it's happening now.
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Nicki Minaj has already had a pretty successful beauty career for someone who really isn't in that industry. Her OPI nail polish collection is going strong this spring and she's just been named as the new face (with Ricky Martin) of MAC's Viva Glam lipstick. Nicki's obviously a fan of beauty in all its incarnations and hinted late last year that a fragrance was in the works. Well, it's happening now.

WWD reports that Minaj signed a deal with Give Back Brands LLC, which is the same licensee that produced Justin Bieber's fragrance (which subsequently made approximately a zillion dollars.) "I have always been a huge fan of great fragrances," Minaj told the paper. "This is yet another extension of my creative expression. I designed the scent and bottle with my Barnz in mind." [Ed. note: We're assuming that is a typo and that she said "Barbz" not "Barnz."] No information is available yet about the name, the bottle design or the juice, but if we were the betting kind we'd assume that "pink" and "sweet" will be appropriate adjectives.

In other Nicki Minaj news, she's going to have a harder time promoting this fragrance, because she just deleted her Twitter account after fighting with fans about leaked music. Anyway, we're looking forward to a crazy ad campaign from Minaj and there's no doubt that her fragrance will be successful with her core audience.