If anyone were to launch a definitive creative agency to foster and coordinate fashion industry partnerships, Stephanie Winston Wolkoff is probably one of the only people who could do it.
She used to be Vogue‘s director of special events, which means she basically organized the Met Ball every year, in addition to myriad other events, partnerships and initiatives that likely required the movement of mountains to make happen. And, as of 2010 she’s been the first ever fashion director at Lincoln Center, where she was responsible for consulting on all coordination between LC and the fashion industry, which sounds like a giant headache, but, as anyone who’s been to a show at the tents should know, she made it work.
Now, Winston Wolkoff is stepping out on her own to launch SWW Creative, “a new agency that seeks to forge new partnerships in fashion, beauty and entertainment,” WWD reports. The agency will focus on production, partnerships, sponsorships, collaborations, social media, talent development and more.
So then who will run fashion week? According to WWD, Winston Wolkoff “will continue to be closely involved with events related to the runway shows,” which sounds like she’ll do more consulting than actual coordinating.
Given the caliber of the clients she’s already lined up–Lincoln Center, the CFDA and IMG–SWW seems poised to become a pretty powerful force in the industry.