Stevie Dance Launches New Online Shopping 'Zine Shop Ghost

Ever look up from your computer to realize you just lost several hours of your life shopping online? And you maybe didn't even buy anything? Or worse, you did, and you immediately regret it? For most people reading this site, I would wager to say the answer is 'yes' to at least one of these questions. It is for me at least. It is for stylist Stevie Dance, too. Online shopping has become an overwhelming time suck. Enter Shop Ghost, Dance's online shopping 'zine, which launches today.
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Ever look up from your computer to realize you just lost several hours of your life shopping online? And you maybe didn't even buy anything? Or worse, you did, and you immediately regret it? For most people reading this site, I would wager to say the answer is 'yes' to at least one of these questions. It is for me at least. It is for stylist Stevie Dance, too. Online shopping has become an overwhelming time suck. Enter Shop Ghost, Dance's online shopping 'zine, which launches today.
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Ever look up from your computer to realize you just lost several hours of your life shopping online? And you maybe didn't even buy anything? Or worse, you did, and you immediately regret it? For most people reading this site, I would wager to say the answer is 'yes' to at least one of these questions. It is for me at least.

It is for stylist Stevie Dance, too. Online shopping has become an overwhelming time suck. Enter Shop Ghost, Dance's online shopping 'zine, which launches today.

"Shop Ghost is a curated online 'zine that I was inspired to build based on the fact that it felt like there wasn't enough edited content online for people who want to browse or shop online," Dance told me. "And I wanted to do something that was really about not just looking at shopping on a frivolous level but also about...the story behind it." To that end, Dance has enlisted industry insiders to dish about their shopping habits. And since Dance works as a stylist for publications ranging from Oyster to American Vogue, she comes in contact with a fascinating mix of high-profile fashion folk and people you've never heard of--all of whom you really want to read about. "Guest Ghosts" as they're called, this week include Tommy Ton, Hannah Holman and sunglass designers the Mercura Sisters.

Tommy Ton fesses up about his online shopping habit, which got a leeetle bit out of control last year:

[M]y habit of obtaining too many things got a little bit out of control last year. I actually spent the average person’s salary on clothes, which is kind of frightening. I have not regretted anything, but it got to the point where I couldn’t go a day without ordering something online...If I didn’t buy anything, I was like, ‘I have to buy something,’ whether it was $70 or $700. I couldn’t fall asleep one night after the shows, so I was scrounging online to find something to calm myself down. I bought a jacket, which cost me $2,900 including customs and duties, and I was like, ‘now I can calm down,’ and that was at seven in the morning! Then I fell asleep.

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As for the products featured on the site, called "Ghost Gets," they are, thankfully, not $1000 and over Prada shoes and Celine bags. The first product featured is a pair of star-print fishnet tights from Free People which retail for just $38. "I wanted to find moments that felt sincere in product that I thought was special that I thought could get lost if you were just floating online trying to find something," Dance said.

To make products feel "sincere" Dance has gone back to her indie mag roots (she was the editor of indie Aussie mag Russh for many years): The site has what she describes as a "lo-fi" feel with slightly smudged illustrations and whimsical collages featuring shop-able looks. It will be updated three times a week.

"This is not affiliated or commissioned it's just what I love," Dance said. "It's very whole hearted." Like Dance herself, the site is thoughtful, genuine, and stylish without trying. And so we bookmark Shop Ghost to our already overfull reading list.