Good news for Vena Cava fans: The struggling label has found a lifeline.
After reports surfaced last winter that the label had lost a key investor and was laying off employees, things were looking pretty grim. WWD was reporting that the financial state of the company was “drastic” (whatever that means). Today Vena Cava announced their partnership with LF USA, the US subsidiary of Hong Kong-based Li & Fung Limited. Designers Lisa Mayock and Sophie Buhai “will continue to oversee the creative vision for the brand,” a press release reads, “while LF USA will contribute its extensive global resources and deep retail relationships to support the growth of the brand.”
So what does this deal mean for Vena Cava, LF USA, and for us as shoppers?
For Li & Fung, who also has agreements with Rachel Zoe, Sofia Vergara, Daisy Fuentes, Ellen Tracy and Keds Apparel, it gives them a label to attract more of that golden demographic, Gen-Y (ie 18-35-year-olds). For Mayock and Buhai, it gives them the resources to bring a lot of ideas to fruition, which they couldn’t do in the past due to financial limitations. “We have so many ideas we tried to execute in the past that just haven’t worked because we didn’t have those kind of resources and couldn’t figure out the best way to make something actually happen,” Mayock told WWD.
Barneys will be the main retailer carrying the fall collection, but we suspect as Vena Cava gains momentum again, more retailers will pick them up. Buhai said that they’re considering homeware, men’s wear, print projects, “little movies,” and eventually freestanding stores. Li & Fung see a possible diffusion line in Vena Cava’s future, as well as more product expansion–think shoes, accessories, and jewelry.
Fashion is a tough and fickle industry so we’re glad to see these hard working Brooklyn girls are staying afloat and on to bigger and better things.
Click through to see some looks from Vena Cava’s fall collection.