The National Magazine Awards Nominations Are Out: Vice Gets Its First Nom, Vogue Gets Snubbed

The American Society of Magazine Editors (ASME) has just announced the finalists for the 2012 National Magazine Awards, and among the usual suspects (The New Yorker and New York), there were a few surprises. For one, Vice received it's first ASME nom, for General Excellence no less, alongside The New Yorker, New York, Bloomberg Businessweek and GQ in the General-Interest Magazine category, which is kind of the equivalent for getting nominated for "Best Picture" at the Oscars. It's certainly a feat for the magazine which started out as an underground publication that prided itself on being anything but mainstream. We'd like to think it's all thanks to the mag's fascinating exploration of canine bondage, or their coverage of London fashion week on acid, but you know, that could be just us. Also of note is that only two fashion titles--Glamour and W--got nods for General Excellence. W received more ASME nominations than any other fashion mag in 2011, and 2012's list confirms that EIC Stefano Tonchi is indeed on a roll--much to the chagrin of competitor Vogue, no doubt.
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The American Society of Magazine Editors (ASME) has just announced the finalists for the 2012 National Magazine Awards, and among the usual suspects (The New Yorker and New York), there were a few surprises. For one, Vice received it's first ASME nom, for General Excellence no less, alongside The New Yorker, New York, Bloomberg Businessweek and GQ in the General-Interest Magazine category, which is kind of the equivalent for getting nominated for "Best Picture" at the Oscars. It's certainly a feat for the magazine which started out as an underground publication that prided itself on being anything but mainstream. We'd like to think it's all thanks to the mag's fascinating exploration of canine bondage, or their coverage of London fashion week on acid, but you know, that could be just us. Also of note is that only two fashion titles--Glamour and W--got nods for General Excellence. W received more ASME nominations than any other fashion mag in 2011, and 2012's list confirms that EIC Stefano Tonchi is indeed on a roll--much to the chagrin of competitor Vogue, no doubt.
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The American Society of Magazine Editors (ASME) has just announced the finalists for the 2012 National Magazine Awards, and among the usual suspects (The New Yorker and New York), there were a few surprises.

For one, Vice received it's first ASME nom, for General Excellence no less, alongside The New Yorker, New York, Bloomberg Businessweek and GQ in the General-Interest Magazine category, which is kind of the equivalent for getting nominated for "Best Picture" at the Oscars. It's certainly a feat for the magazine which started out as an underground publication that prided itself on being anything but mainstream. We'd like to think it's all thanks to the mag's fascinating exploration of canine bondage, or their coverage of London fashion week on acid, but you know, that could be just us.

Also of note is that only two fashion titles--Glamour and W--got nods for General Excellence. W received more ASME nominations than any other fashion mag in 2011, and 2012's list confirms that EIC Stefano Tonchi is indeed on a roll--much to the chagrin of competitor Vogue, no doubt.

Vogue, who was nominated alongside W last year for General Excellence in Women's Magazine, is conspicuously absent from that category this year, only receiving honors for their photography work. (Maybe next year, they'll get nominated for Feature Writing for their hard-hitting article about Manhattan mom Dara-Lyn Weiss putting her 7-year-old daughter on a diet. Hey she already has a book deal...)

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But W and Vogue will get to face off again in 2012: Both titles have been nominated for Feature Photography. W, for a spread featuring Tilda Swinton and shot by Tim Walker, called "Planet Tilda," and Vogue for "Lady Be Good," featuring Amber Valletta and photographed by Steven Klein.

Click through to see the full list of nominations:

GENERAL EXCELLENCE, PRINT

General-Interest Magazines Honors large-circulation weeklies, biweeklies and general-interest monthlies

Bloomberg Businessweek; GQ; New York; The New Yorker; Vice

Women’s Magazines Honors women’s magazines, including health and fitness magazines and family-centric publications

Glamour; More; O, The Oprah Magazine; Real Simple; W

Lifestyle Magazines Honors food, travel and shelter magazines as well as city and regional publications

Bon Appetit; Country Living; Garden & Gun; House Beautiful; Texas Monthly

Active- and Special-Interest Magazines Honors magazines serving targeted audiences, including enthusiast titles

The Fader; Field & Stream; Inc.; Men’s Health; Popular Mechanics

Thought-Leader Magazines Honors literary, scholarly and professional publications as well as small-circulation general-interest magazines

The American Scholar; Aperture; IEEE Spectrum; The New Republic; Virginia Quarterly Review

DESIGN

Bloomberg Businessweek; GQ; Interview; New York; Wired

PHOTOGRAPHY

GQ; Interview; National Geographic; Virginia Quarterly Review; Vogue

NEWS AND DOCUMENTARY PHOTOGRAPHY

Harper’s Magazine for “Juvenile Injustice,” October Harper’s Magazine for “Uncertain Exodus,” July National Geographic for “Too Young to Wed,” June The New York Times Magazine for “From Zero to 104,” September 4 TIME for “Birds of Hope,” January 17

FEATURE PHOTOGRAPHY

National Geographic for “Taming the Wild,” March The New York Times Magazine for “Touch of Evil,” December 11 TIME for “Portraits of Resilience,” September 19 Vogue for “Lady Be Good,” March W for “Planet Tilda,” August

SINGLE-TOPIC ISSUE

Bloomberg Businessweek for “Steve Jobs,” October 10-16 ESPN The Magazine for “NFL Preview: The Vick Issue,” September 5 Garden & Gun for “Southern Food,” October/November New York for “The Encyclopedia of 9/11,” September 5-12 Wired for “Underworld,” February

Click through to see the rest of the nominations.

MAGAZINE SECTION

Bicycling for “Know/How” Esquire for “Man at His Best” New York for “Strategist” Real Simple for “Food” Wired for “Start”

PERSONAL SERVICE Glamour for “The Secret That Kills Four Women a Day,” June Good Housekeeping for “Fractured,” July Real Simple for “Your Holiday-Spending Survival Guide,” November Redbook for “Would You Get a ‘Mommy Tuck’?” April San Francisco for “The New School of Fish,” February

LEISURE INTERESTS

New York for “The Urbanist’s Guide To . . . ,” April 25 Outdoor Life for “Sniper School,” March Saveur for “Italian American,” December Texas Monthly for “Home Plates,” April Wired for “The Wired Travel Optimizer,” October

PUBLIC INTEREST

5280 Magazine for “Direct Fail,” December Harper’s Magazine for “Tiny Little Laws,” February Marie Claire for “The Big Business of Breast Cancer,” October Men’s Health for “The Signature Wound,” November The New Yorker for “The Invisible Army,” June 6

REPORTING

The Atlantic for “Our Man in Kandahar,” November Los Angeles for “What Happened to Mitrice Richardson?” September The New Yorker for “The Apostate,” February 14 & 21 The New Yorker for “Getting bin Laden,” August 8 Vanity Fair for “Echoes From a Distant Battlefield,” December

FEATURE WRITING

Esquire for “Heavenly Father!” October GQ for “The Man Who Sailed His House,” October The New York Times Magazine for “You Blow My Mind. Hey, Mickey!” June 12 The New Yorker for “A Murder Foretold,” April 4 Rolling Stone for “Arms and the Dudes,” March 31

PROFILE WRITING

D Magazine for “He Is Anonymous,” April ESPN The Magazine for “Game of Her Life,” January 10 Men’s Journal for “The Blind Man Who Taught Himself to See,” March Rolling Stone for “Santiago’s Brain,” December 8 Sports Illustrated for “Dewayne Dedmon’s Leap of Faith,” November 14

ESSAYS AND CRITICISM

Esquire for “The Loading Dock Manifesto,” May GQ for “Too Much Information,” May iPad Edition New York for “Paper Tigers,” May 16 The New Yorker for “The Aquarium,” June 13 & 20 Slate for “The Stutterer: How He Makes His Voice Heard,” February 22

COLUMNS AND COMMENTARY

The Atlantic for columns by James Parker Field & Stream for columns by Bill Heavey Los Angeles for reviews by Steve Erickson TIME for columns by Joel Stein Vanity Fair for columns by Christopher Hitchens

FICTION

The Atlantic for “Scars,” Summer 2011 McSweeney’s Quarterly for “Ambition,” April McSweeney’s Quarterly for “The Northeast Kingdom,” August Virginia Quarterly Review for “La Moretta,” Fall Zoetrope: All-Story for “The Hox River Window,” Fall