It’s a two minute video of a pretty girl singing and wearing pretty clothes, but I feel like because of who that girl is, and the song she’s singing, there is a little more to it than that. For Coker, whose spring video was directed by Gia Coppola, that’s always the goal. “When we make these films of course it’s about clothes but I want it to be about a story rather than being like a closeup on a skirt,” she explained.
For Lukacs and Flicker, that was the whole point. “I told Melissa from the beginning that I wanted to use someone that was either an actress or a musician,” said Lukacs. “I didn’t want to use a model; I just wanted someone who actually did something.” It wasn’t Tavi’s first experience singing or modeling–she recently performed a Neil Young song both in a film and during fashion week and starred in a Uniqlo campaign.
“I started talking to Tavi and saw that Neil Young thing that she did and then me and Sarah got obsessed with this Dory Previn song, and I asked her if she would be into singing it, and she loved it,” Lukacs explained. “There’s kind of this blossoming moment that’s happening with her and I feel like the film sort of captures something about that, which is really cool.”
Tavi’s definitely having a moment–but with Lena Dunham and Judd Apatow’s forthcoming HBO series Girls and Whit Stillman’s new flick Damsels in Distress and almost every new primetime sitcom, so are “girls” in general. Sarah Sophie Flicker, who had a role in Dunham’s film Tiny Furniture and whose husband Jesse Peretz directed at least one episode of Girls, made the connection: “I’m so excited about this whole new crop of really intelligent, feminist, strong, empowered but also girly and fashion-conscious young girls and in my mind at least ‘Beware of Young Girls’ symbolizes ‘beware of young girls because they’re coming and they’re smart.’”
“Everyone has been saying it’s super timely,” Lukacs added.
I haven’t seen Girls yet (it premieres Sunday ahh so excited) but I’ve heard/read the following quote from it so many times that I don’t even have to look it up: “I think that I may be the voice of my generation, or at least a voice of a generation.” And if being a voice of a generation is a category, it’s one that I think Tavi, given what she’s done with Rookie, probably belongs in. Flicker gushed, “Both Lena and Tavi and girls of their ilk, I’m just finding so exciting and impressive–both as an old die hard feminist and also the mother of a daughter who worries about her future, so I’m so thrilled to have worked with Tavi because I think everything she does, especially with Rookie, is important and I wish it had been around when I was a teenager.”
So do we! Click through to watch the video.