We’re still reeling from Friday’s news that long-standing America’s Next Top Model cast members Jay Manuel, J. Alexander and Nigel Barker had been fired from the show–news that left a lot of questions, like who would be replacing them and what did that mean for the show? Now, we know a little more.
The original Page Six story said the producers were “looking to add a social media slant to the show” and that they had “reached out to bloggers and fashion insiders with a strong Web presence, including street-style blogger Bryanboy.” Bryanboy is neither a street style blogger nor, he told us, is he currently in talks with the show, but the rest of that scoop may be somewhat accurate.
ANTM‘s newest cast member Kelly Cutrone gave us her take on the situation yesterday after our chat about prom. “I certainly wasn’t expecting it as the new girl,” she said. “When I went there I felt like I was visiting their world and I didn’t realize that they would be leaving.” So does she know who’s replacing them? “I don’t know who’s replacing everyone and I know some of the people who will be joining the show and of course I can’t say.” She did, however, say that one of the people was “really good.”
She also doesn’t think the new changes will be about replacing anybody, but rather she thinks “they’re looking at a new format,” the reason for which, she hints, is low ratings due to the way people watch television now. “People are watching the show on the internet; they’re participating on twitter, on Tivo, [where] if somebody doesn’t watch it within the first three days, it doesn’t count and that doesn’t really work when you’re trying to engage an audience.”
So might bloggers help engage an audience? “If they bring bloggers on, I think it’ll be relevant to a huge audience. Most fashion houses seem to think so; they’re putting bloggers in the front row.”
Cutrone’s hints are consistent with what Tyra Banks told Access Hollywood at an event recently: “We reached a point where were feel the show needs a new boost.”
It sounds like the internet and social media will inevitably be a part of that boost and we’re kind of excited to see what and who that means, specifically.