Your favorite magazine features might soon become digital television shows if YouTube’s latest expansion plan takes off. According to AdWeek, a new YouTube channel called Hello Style is set to launch April 15 and will feature high-quality television content from Hearst‘s lady publications: Cosmopolitan, Marie Claire and Harper’s Bazaar. (What about Elle?) In addition to providing the platform, YouTube also provided money–a lot of it.
The Google-owned company handed Hearst $10 million to produce the shows, which so far include tv show interpretations of Cosmo‘s ‘Sexy vs. Skanky’ feature, which asks readers whether a celebrity-adopted trend is sexy or skanky; and Marie Claire‘s ‘Big Girl in a Skinny World,’ which offers style advice for plus-size readers.
YouTube reportedly has $100 million set aside for a variety of media companies to develop channels in hopes that produced, high quality programming will draw in advertisers more so than the amateur, user-generated content that makes up most of, and was the whole point of YouTube. So, expect other glossies to follow suit. Even if full-fledged tv series aren’t very common yet for magazines, it’s getting there. Vogue already has their Hulu show “The Fund” and Vice has been rolling out several high-quality web series, to name a couple of recent examples.
Some magazine features that we would like to see as TV shows include YM‘s “Say Anything”, Sassy‘s Makeunder (reincarnated on XOJane), Vogue‘s Life With Andre, Vogue‘s Elisabeth von Thurn und Taxis column, Harper’s Bazaar‘s How to Dress Your Age, all the Interview interviews, Lucky‘s City Guides, and Elle‘s Ask E Jean. What about you?
See below for a silly intro video for Hello Style: