Unless you live under a rock (even rocks probably have Facebook now), you’ve probably heard that Facebook went public today! The potentially $140 billion IPO means different things for different people. Since our pockets won’t be getting any bigger, we’re more interested in seeing what it means for fashion brands, most of which, if they’re smart, have some sort of Facebook presence. Even if the fashion world has been a little more obsessed with/distracted by newer social media platforms like Instagram (which Facebook bought) and Pinterest lately, Facebook has a lot to offer.
From engaging potential customers, to posting photos, to ecommerce to shameless self-promotion, there are a lot of ways in which brands, designers, magazines, models. etc can use the social network to their advantage. Soon, we might even be shopping on it.
While most “best brands on Facebook” lists might tell you otherwise, we think being good at Facebook means more than just advertising and attracting a vast number of followers. Just about any brand with a huge social media team and marketing budget can do that (here are some examples). So, we present 10 fashion brands and people whose Facebook pages we actually enjoy seeing in our newsfeeds because they actually post fun, interesting, unique content.