The CFDA Awards are coming up and, for the first time, two bloggers will receive the Media Award: street style power couple Scott Schuman (aka The Sartorialist) and Garance Doré. While we already knew blogging could be a potentially lucrative career, the award signifies that it can also be considered a legitimate one, deserving of high-profile recognition in media as a whole.
The award also comes at an interesting time for the medium of street style--which has changed quite a bit since Schuman started The Sartorialist, with dozens of new photographers popping up every fashion week and show-goers dressing up with the sole purpose of becoming a part of the spectacle.
Understandably, Scott and Garance seem to be growing tired of this, they tell Style.com in a joint interview. Neither seem to like the term "street style," or at least, what it has become. From their differences in shooting styles, to the "Russian young ladies" who "want it too much," to the future of street style, read on for the best bits from the interview.
On each other's shooting and blogging styles:
Garance-- I shoot on the street, but I wouldn't go out of my way. I shoot on the streets [that] I go to. I very, very rarely see what I can shoot; it's always in the moment. That's why I never really call myself street style. It's more like pictures of my life and what inspires me.
Scott-- I pretty much know what's coming up on her blog and who she's seeing and all that. But for the most part, we rarely have any problems; her vision is so strong and so clear that I don't really worry.
Garance-- When I go to shoot somebody, I want to talk with them.
Scott-- But that's how girls are. It's very much a women's thing.
Scott on editors and show attendees clearly trying to be shot by street style photographers:
How do I say this in a nice way? There's a lot of stylish Russian young ladies going and hanging out around at shows now that you aren't going to see on my blog. It doesn't draw my interest when they want it too much. [Once] Garance was going to shoot one of these Russian young ladies and liked her outfit on a particular day and asked, what's in your bag? And she goes, "Oh, nothing." And of course it was some designer bag—a really expensive bag and it's totally empty.
Scott on bloggers just trying to get the big names:
A lot of the other blogs start off and to get a name they go, "Oh, I've got a picture of Anna Dello Russo" and "I've got a picture of this known person and this known person." I don't know if they don't feel the confidence to go after some of these others—because you have to have the confidence to say that this girl isn't dressed in designer stuff but she absolutely looks cool and I know I can take a picture of her to create the dream that I want. Some people feel strong enough to be able to do that, where other ones just want to get their blog known, so they're going after the names. But then you've got a whole bunch of them doing that and then they all just kind of eat each other.
Scott on people saying mean things about them:
Yeah, it's a pain in the ass when people are tough or say mean things about us. But it doesn't bother me that much. It's weird—whenever I'm in a bad mood and I feel bad, that's when I go to look and see what mean things people say.
Scott on the next generation of bloggers and the future of print:
So I do think there's going to be a next generation. Not only will there be street-style blogs on the Internet, but more editorial sites that are Internet-driven. I'm a little surprised by how many people still want to open up new print magazines. Because you really have to wonder, what is your real reason for doing that?