Maybelline Color Tattoo 24 Hour Cream Gel Shadow: Cream shadows have caught on for two reasons–they’re easy to apply and they usually stay on better than powder shadows. Maybelline just released these super long-wearing versions in 11 shades–six statement colors (think teal and emerald) and five neutrals. The pigments are really concentrated, but you can easily control how bright or dark you go by using a lighter hand. (Charlotte Free, Maybelline’s new face (see previous page), is sporting Color Tattoo in Tenacious Teal, mixed with Color Explosion Luminzing Eyeshadow in Blue Blowout.) (Drugstore.com, $5.59)