So what can we expect to see from Louise Gray x Topshop? According to the release: “Simple shapes in her signature style with colour and texture.” Which, if it’s anything like her Fall ’12 collection, means an electric neon ’80s color palette, fierce graphics and zigzag patterns, and lots of layer-ready separates. For the first time in a Topshop/designer collaboration, there will also be makeup involved: Gray, whose extreme beauty looks are always among the most memorable at London Fashion Week, has created a line of fluorescent glitter and creamy eye shadows to complement the collection. Gray “wanted to design for the Topshop girl a range that was young and fun, similar to both the fashion and makeup [she] wears already.” We’re wicked psyched.
Topshop has found major success in its London-based designer collaborations. The UK-based high street store saw massive sales for its 2009 Christopher Kane x Topshop collection, and this February’s Mary Katrantzou line flew off the racks in a number of minutes. Ms. Gray is no stranger to affordable collaborations either: In 2010, she created a capsule collection for e-tailer ASOS, where a few of her pieces are still available (and currently on sale).
Gray’s Topshop collection is set to hit stores in late August, though a price range has yet to be announced. While Topshop’s collaborations are definitely reasonably priced in relation to the designers’ mainline collections, they do tend to be on the more expensive side of ‘affordable’: A printed Mary Katrantzou x Topshop dress went for $600, a floral scarf for $120. But with Gray’s design mantra being about “optimism, color and fun,” you can bet it’ll be another immediate sell-out.