Nearly forty years after her death, Elsa Schiaparelli is once again the designer of the moment: She’s the subject of this year’s Costume Institute exhibit at the Met, and now, thanks to Italian businessman Diego Della Valle, her label is set to enjoy a revival later this year, WWD is reporting.
Della Valle, who is the CEO of Tod’s SpA, which owns Tod’s, Hogan and a handful of other brands, bought Schiaparelli‘s trademarks and archives back in May 2006 and has been waiting for the right time to officially relaunch the brand. Obviously, with all the buzz generated by “Impossible Conversations,” timing couldn’t be better if Della Valle’s marketing team had planned it.
Though a designer has yet to be appointed, Della Valle has at least named an official spokeswoman for the brand: Farida Khelfa, a popular and super stylish fixture on the Paris fashion and social scenes, best known for being a muse to Azzedine Alaïa and Jean Paul Gaultier in the eighties. As the face of the relaunched Schiaparelli label, Khelfa will be one of the few lucky Met Ball attendees to wear vintage Schiaparelli tonight.
According to the press release, “the new Schiaparelli universe [will be] made up of very special collections representing her style well, with [a] strong focus on accessories, for which Schiaparelli was the creator and protagonist.” The range of products, which will include “high quality fragrances and cosmetics,” will be available
as early as February 2013 March 2013.
“The idea with Schiaparelli is to propose the brand with all its modernity, and represent dreams, art and all the most sophisticated things we can do,” Della Valle told WWD. “This brand doesn’t have to get involved in the frenetic world of numbers, accounts and dimensions, but it just has to express itself at its best. The heart of this project will be the Parisian maison in Place Vendôme, in the original location where the first atelier was.” To that end, Maison Schiaparelli, located at 21 Place Vendôme, will be opened in July.
Now the question on everybody’s lips will of course be: Who is going to be named as head designer at the storied house? Della Valle told WWD he is still searching for a designer to head up the creative paart of the business, and with all the musical chairs going on in the fashion industry, he’ll have no shortage of serious talents to choose from. Those Galliano rumors were quashed just as soon as they started. The announcement is expected in September and until then we’ll just have to hold our breath.
Who do you think should be named as head designer?
Click through for more images from the newly relaunched fashion house.