Late last week, Marc Jacobs and French graffiti artist Kidult were involved in a little tête-à-tête, if you will: It began when Kidult allegedly vandalized Jacobs’s SoHo storefront with his signature gigantic letters, spelling out the word ‘ART.’ In lieu of pressing charges, Jacobs retaliated by releasing a super limited edition $689 cotton tee featuring a photo of his shop’s blemished facade, which read ‘Art by Art Jacobs.’ But the graffitist got none of that $689 per shirt (if MJ even sold any), and he was maaad. Kidult’s menacing Twitter response to this ‘collaboration?’ “LET’S PLAY, but we don’t play the same rules!” Scary stuff.
Well, it looks now like someone else doesn’t play by those same rules either.
Graphic t-shirt designer FRY saw the opportunity to take a totally meta approach to the situation and turn a profit, according to High Snobiety. So he created a $35 t-shirt printed with a picture of the Art by Art Jacobs t-shirt, which is printed with the graffiti’d storefront. Genius. FRY also has a few other tees-of-tees for sale on its site, including an image of a plain Raf Simmons tee and a graphic of a graphic Givenchy number.
And lest we forget, Kidult–the one who started it all–did tweet “LET’S PLAY!” And now he, too, has made his move. Today the graffiti artist released images on his site of his own t-shirt (available for purchase tomorrow), but unfortunately for Kidult, it’s nowhere near as clever as FRY’s. Or Marc Jacobs’s. The newest batch of tees feature a photo of what appears to be Kidult in the act of his ‘ART’istic assault on the Marc Jacobs store–suspiciously shot from almost the exact same angle as the photo on Marc’s original tee. The text on Kidult’s also extremely limited-edition version reads “Not Art by Kidult” and is being sold for a paltry yet symbolic €6.89 (approx $8.80).
So is Marc Jacobs’s and Kidult’s fashion feud finally over, or will the FRY somehow end up the next victim of Kidult’s ruthless wrath? Or maybe Marc and Kidult will make amends over their shared dislike of FRY and take him down as a team! Also, how many pictures of a tee with a picture on it can actually fit onto another tee? Consider the gauntlet thrown.