The Zuckerberg Wedding Gown Is Going Viral

She may be an unlikely style icon but Priscilla Chan (aka the new Mrs. Mark Zuckerberg) is causing a bit of wedding gown feeding frenzy. After the couple's surprise and low-key nuptials were announced via Facebook over the weekend, details about the wedding started to emerge yesterday. LA-based designer Claire Pettibone designed the lacy beaded dress, and she was completely unaware that Chan was going to wear the gown, according to Buzzfeed Shift. There were no consultations, and when asked where Chan bought the dress (which has been in the collection for about two years), Pettibone told Shift, "We’re honestly not sure. I think she may not have used her actual name."
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She may be an unlikely style icon but Priscilla Chan (aka the new Mrs. Mark Zuckerberg) is causing a bit of wedding gown feeding frenzy. After the couple's surprise and low-key nuptials were announced via Facebook over the weekend, details about the wedding started to emerge yesterday. LA-based designer Claire Pettibone designed the lacy beaded dress, and she was completely unaware that Chan was going to wear the gown, according to Buzzfeed Shift. There were no consultations, and when asked where Chan bought the dress (which has been in the collection for about two years), Pettibone told Shift, "We’re honestly not sure. I think she may not have used her actual name."
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She may be an unlikely style icon but Priscilla Chan (aka the new Mrs. Mark Zuckerberg) is causing a bit of wedding gown feeding frenzy. After the couple's surprise and low-key nuptials were announced via Facebook over the weekend, details about the wedding started to emerge yesterday.

LA-based designer Claire Pettibone designed the lacy beaded dress, and she was completely unaware that Chan was going to wear the gown, according to Buzzfeed Shift. There were no consultations, and when asked where Chan bought the dress (which has been in the collection for about two years), Pettibone told Shift, "We’re honestly not sure. I think she may not have used her actual name." Traffic to Pettibone's website spiked to ten times the usual amount, and she said the boutiques that carry her designs are understandably thrilled about all the press the dress and Pettibone are getting. WWD reported that 14 stores wanted to order the dress on Monday, and more are expected to follow suit this week.

And as is common with a high profile wedding gown, the knock-offs are sure to follow, as we saw after the Royal Wedding (These two are tech royalty, right?). In fact, the Italian supplier who provides the fabric for that gown told Pettibone that another designer had inquired about purchasing the exact same fabric Pettibone used for Chan's $4,700 gown. Luckily, the designer has exclusive rights to that particular fabric, but that doesn't mean that someone won't make suspiciously similar gowns to capitalize on all the publicity.

Which makes us wonder, as it always does when we hear about knocked-off wedding gowns: Don't brides want to look unique and express their individual style on their wedding day?