Victoria Beckham Is Planning Her First Store

Victoria Beckham is looking to spice up the lives of all the people of the world-- by expanding her eponymous brand on a more global scale. The designer recently revealed to CNN that her most pressing plans include entering e-commerce, as well as opening a brick and mortar store.
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Victoria Beckham is looking to spice up the lives of all the people of the world-- by expanding her eponymous brand on a more global scale. The designer recently revealed to CNN that her most pressing plans include entering e-commerce, as well as opening a brick and mortar store.
Photo: Getty

Photo: Getty

Victoria Beckham is looking to spice up the lives of all the people of the world-- by expanding her eponymous brand on a more global scale. The designer recently revealed to CNN that her most pressing plans include entering e-commerce, as well as opening a brick and mortar store. "That's what I'm working on at the moment," she told CNN. "[The store] will probably be in London."

Beckham has been forthcoming about her shop ambitions since last summer, though WWD had previously reported that New York was a "likely setting" for her first retail location. While she's shown her designs at New York fashion week and lives in the US with her family, obviously there's a lot of brand awareness and name recognition in her native UK, so a store there makes sense. (It still makes us a little pouty that it won't be in New York, though.)

And as far as the idea of setting up shop in Hong Kong? Victoria's taking one step at a time:

"Asia's very exciting to me, I'm just scratching the surface at the moment... I just want to take baby steps, build this business at a steady pace. I don't want to rush, I don't want to run before I can walk."

Sounds like a lot of metaphorical walking. Let's hope she's got some ballet flats to change into.